Hi, I'm Bri!

Designer, Developer, and Systems Thinker.

I've spent the majority of my career in the eCommerce space. I particularly enjoy building systems that increase conversion without sacrificing design or brand clarity.

I'm currently building CARO, a conversion optimization agency for DTC brands, and taking on fractional work with founders who want a technical creative on their team.

Brands I’ve Worked With

Featured Projects

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Simbe Robotics

Simbe Robotics is a leader in retail automation, offering AI-powered robots like Tally to enhance inventory management and store intelligence. I was brought in as the sole frontend developer, working directly with the creative agency Rocket Air, to build a scalable, high-performance website to showcase their retail robotics solutions.

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Simbe Robotics

Simbe Robotics is a leader in retail automation, offering AI-powered robots like Tally to enhance inventory management and store intelligence. I was brought in as the sole frontend developer, working directly with the creative agency Rocket Air, to build a scalable, high-performance website to showcase their retail robotics solutions.

Read Case Study

Conversion-Driven Landing Pages for DTC eCommerce Brands

At Thesis Testing, I was responsible for designing and developing landing pages for a portfolio of direct-to-consumer (DTC) eCommerce brands. These brands sought to rapidly launch high-performing campaigns that would drive measurable business growth.

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Conversion-Driven Landing Pages for DTC eCommerce Brands

At Thesis Testing, I was responsible for designing and developing landing pages for a portfolio of direct-to-consumer (DTC) eCommerce brands. These brands sought to rapidly launch high-performing campaigns that would drive measurable business growth.

Previous Work

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GRND. Pilates

I developed a sleek, high-performance website for GRND. Pilates that highlights their unique blend of Pilates and strength training. The site features seamless class booking, on-demand streaming, and an engaging user experience designed to motivate and drive sign-ups.

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ATLanime Fest

Designed and built a custom website and CMS for Atlanta’s #1 Anime & Music Festival, capturing the energy of their brand with vibrant visuals and playful microinteractions.

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Milk & Cookies

Designed and built the official website for Milk and Cookies Festival as they launched their groundbreaking South Africa show. The site celebrates this vibrant music and culture event, showcasing dynamic lineups, immersive experiences, and connecting fans worldwide.

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Hone Case Study

This was a design challenge for Hone Health. The task was to create a performance-focused landing page introducing Hone’s new line of supplements. The page needed to drive conversions from paid social traffic, highlight the “Subscribe & Save” option, and introduce the optional blood test in a way that felt natural and compelling.

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HBCUs Outside

HBCUs Outside is a nonprofit connecting HBCU students, alumni, and supporters to outdoor activities and community events. Their mission is to make it easy to discover, join, and participate in experiences that go beyond campus life.

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Solana OnChain Holiday

A tech-forward, web3 shopping experience built for Solana’s OnChain Holiday Shop. Developed in just four days, this project focused on seamless frontend development and performance optimization, bringing the design to life with a smooth, interactive user experience.

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MCMW

Developed a high-impact landing page for Milk & Cookies Music Week, a festival celebrating music, culture, and community. Built for speed, responsiveness, and a standout visual experience.

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Dianthe Studio

A custom website for a creative agency specializing in building brands and digital experiences

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Hike Clerb

An online shop for Hike Clerb, a community-driven nonprofit reimagining the outdoors as an inclusive and equitable space. The site blends commerce, storytelling, and accessibility to support their mission.

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Ethel's Club

An ethical eCommerce store for a cultural and wellness platform.

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Ashlee Cruz

Built a modern portfolio website with easy content management for a Brooklyn-based artist.

Thank you for coming!

Have a project in mind? — Reach out here.